Cross the Teich

CROSS THE TEICH – Campaign & Event Branding
I was responsible for the concept, design, and management of the Cross the Teich campaign — a mini festival in Berlin with the mission to bring country music to German stages. The goal was to create a fresh, contemporary brand identity for the event that reimagined the genre’s visual language and challenged traditional “cowboy clichés.”

I developed a cohesive mini-campaign across web and print, contributed to the planning and realization of the event, and supported the release phase. The result was a vibrant, urban interpretation of country culture — a visual approach that appealed not only to devoted fans but also to a wider, curious audience discovering the genre for the first time.